EFFECTIVE BUSINESS MARKETING AND SALES
Make sure your business marketing is working for you and your customers
Your small business marketing efforts can be a real challenge for all small business owners. Without customers you will not survive. We must compete to attract customers, sell our products and services to them, deliver a great experience, and hope they will then use us again and tell everyone about us. And we need to do this with very little time and very little money.
Traditional business marketing methods like television, radio and print media are losing favour and are also expensive. The world of online marketing has grown exponentially and offers great opportunities for effective small business marketing. But competition to reach customers online is fierce.
So where do you start?
Business marketing basics – get this right first
Marketing starts with the basics. Here a few key questions we can help you answer on the way to creating your marketing plans:
Who are your ideal customers?
What do you know about them?
How do you reach them?
How will your products and services add value to their lives?
Is your pricing correct?
Are your sales efforts converting leads into customers?
Is the customer experience so good they will come back?
Will these customers recommend you to others?
As a small business you will have very limited time and a very modest marketing budget. As such you will need to be very selective where you focus your business marketing efforts.
Online marketing starts with a great website. But if you have no existing presence online how do potential customers find you even if you have a great website? Social media is also a significant contributor to a successful business marketing campaign. But have you the time to develop quality content and post regularly?
The best business marketing – word of mouth
Word of mouth remains the most powerful form of business marketing.We are always far more likely to make a purchasing decision if if was recommended by someone we know and trust. Building up a reputation that allows you to rely solely on word of mouth can take many years of exceptional service. If you are there – well done, this is an exceptional position to be. However, few of us have this luxury. We need to find new leads all the time and we have to convert them.
Business marketing – we can help
To develop business marketing that works for you, it has to align with your business goals. It has to be manageable and affordable. We can help you establish the most appropriate methods to find and attract customers. If this includes specialist online or other marketing skills, we have a wide range of contacts we have worked with extensively who we can call on.
We will never force marketing solutions on you. Our sole focus is helping you achieve your business goals so your business marketing must fit with this.